Aaron PagelStrategic Management
Portrait of Aaron Pagel
PhD Candidate · Strategic Management

Aaron Pagel

University of Oregon, Lundquist College of Business

I study how hype, expectations, and innovation shape our relationship with the future. My work is grounded in the space industry, where firms promise enormous value across long time horizons using technologies that do not yet exist. I work primarily in qualitative methods, augmented by computational approaches.

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Research, teaching, and service

An overview of my current work: theory-building on hype, courses taught, and the professional service that supports the field.

01 · Research

Hype, Expectations, & Innovation

A working theory of hype developed through the empirical context of space resource ventures, plus working papers, presentations, and reviewing.
02 · Teaching

Strategy in the Classroom

Case- and project-based courses in strategy, management, and decision-making for undergraduates, MBAs, and executives.
03 · Service

Field & Community

Workshop and symposium organizing for the Academy of Management, ad-hoc reviewing, and program coordination.
04 · About

Personal History

From theatre and Groupon to space commerce and a PhD, the path that led to studying hype.
Current Work

The 300 Million Mile View

Asteroid Mining and a Synthesized Theory of Hype

This paper reconstructs how hype has been theorized across management and adjacent fields, using asteroid mining as the empirical case. It is being prepared for submission to the Journal of Management Studies. See the Research page for the full working paper agenda.